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Home Voices of the Industry In the Spotlight 2010 Tonner Convention a Home Run
2010 Tonner Convention a Home Run
Written by Carie Ferg   

To attend a Tonner Doll Collectors’ Convention is to experience a thing of beauty, a study in superior coordination and organization, and some of the best entertainment the doll industry has to offer. Throughout the course of four days, myriad gorgeous dolls are unveiled, delightful presentations and seminars given, decadent meals consumed and priceless moments of comradeship had by likeminded collectors.

And every year Tonner Doll Co. does it brilliantly, all the while keeping it fresh, new and different. 2010 was no exception. Key breakout events were themed Marie Antoinette, steam punk, “Firefly” (the TV series), Revlon and moon-and -stars, among others. Guests dressed up accordingly, getting into the spirit of the themes, while receiving incredible souvenir dolls like the ravishing Firefly-inspired “Sihnon,”  the cutting-edge steam punk Ellowyne Wilde, “Letting Off Steam,” and the all-new (concept, 13-inch body, sculpt) stunning Revlon doll, “Glamorous Red,” to name just a few.

Saturday evening Robert Tonner surprised and delighted attendees at The Moon Banquet with a runway show, featuring designs from his “real people” spring and

fall 2010 lines. Before the models took to the runway, Tonner explained why he is more satisfied with his fall collection than his spring collection. “I had all these rules in my head and right away all these rules came flooding back. So I did the first collection for spring with those rules in mind,” he said. “But when I got better in the second one—I thought the second collection was infinitely better—you know what I did, I used the dolls as inspiration. I used “Ellowyne”—and you’ll see that on the runway—and “Tyler” and “Antoinette.”

And it showed. As the models strutted the designs, the John Keats words came to mind, “A thing of beauty is a joy for ever: Its loveliness increases; it will never pass into nothingness." As collectors left the

event with their luminescent souvenir doll, “Celestial,” in hand, it’s doubtful that any attendee would have disagreed.

Full convention coverage in print and video formats will be featured in the September 2010 issue of DOLLS. Don’t miss it!

Photo Captions

Tonner Doll Co. staff (top) dressed up in steam punk style for the Friday-night themed event. The souvenir doll for that event was Letting Off Steam "Ellowyne Wilde" (wearing black feathered hat).

Collectors took Celestial (white gown) home Saturday night, The Moon Banquet souvenir doll.

The all-new Revlon doll, Glamorous Red (right), dazzled collectors as the souvenir doll at the Friday luncheon.

Preview of Tonner Doll Collectors' Convention Video Featuring Runway Show


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I live in Sydney, Australia. I don't think dolls are that popular here, even for Barbie. Only the kids' stuff are widely available. The idea of spending hundreds on fashion dolls are just preposterous. Most of us, fashion dolls lover, get our fashion dolls from Ebay. I would love to attend an event like that. I heard that the ticket costs around USD$350.
MGS Muljono , August 08, 2010

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