In a world where disposable items are the norm and fads come and go with alarming speed, longevity is a rare achievement. The toy industry is particularly influenced by trends and overnight sensations.
The big news in toys back in 1968 was the release of a talking Barbie! This had been on the drawing board for several years — Mattel’s 20-inch Chatty Cathy from the early ’60s could say several different phrases. But it was hard to adapt the talking mechanism — a miniature record player, complete with speaker — to fit inside Barbie’s 11.5-inch body.