Madame Alexander’s 1960s Celebration of Americana
Madame Alexander never ignored the competition, especially in the fast-changing doll marketplace of the 1960s
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Category: Madame Alexander Dolls
Conversations With Madame: Memories of Madame Alexander Bring Lasting Joy
I first heard the name Madame Alexander when I was 7 years old. My mother and grandmother had taken me to the John Wanamaker department store in Philadelphia to see Santa Claus and ride the monorail that was attached to the ceiling in the toy department.
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Madame Alexander’s Centennial: American Legend Celebrates 100 Years of Kindness, Quality and Innovation
In a world where disposable items are the norm and fads come and go with alarming speed, longevity is a rare achievement. The toy industry is particularly influenced by trends and overnight sensations.
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A Well-Turned Ankle: Madame Alexander’s Elise Could Wear Shoes for Any Occasion
By 1957, Madame Alexander’s fashion-doll lineup had never looked better. The 1957 dolls had a new peaches-and-cream finish to the faces with a perfect blend of blush — the company’s offerings were indeed spectacular. One outstanding new addition to the legendary company’s designs that year was Elise, a 16.5-inch fully jointed doll.
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Lovely Little Lissy: Madame Alexander’s Follow-up to Cissy Became a Favorite
In 1956, Madame Alexander issued Lissy, a 12-inch doll with a stunning face and sleep eyes. Her body was jointed at the elbows and knees. Her age was not precisely defined.
Lissy was a perfect fashion doll for a lower price than the 21-inch Cissy.
Madame Alexander’s ‘Sound of Music’ Dolls
The Sound of Music, first released in 1965, has proven to be an enduring movie classic. Generations of Americans have viewed the multiple-award-winning musical, whether on the big screen, as an annual televised special, or as a recorded or streamed movie. So it should come as no surprise that Sound of Music collectibles, and particularly Madame Alexander’s Sound of Music dolls, are still popular with collectors today.
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Madame Alexander Prepares for Centennial Celebration
For 99 years, Madame Alexander Doll Company has made beautiful dolls for children, families, and collectors. Madame always said, “Love is in the details,” and we could not agree more. Every doll we make is crafted for generations of play.
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Enduring Legacy: Madame Alexander Offers Lovely, Classic Designs for 2022
The Madame Alexander legacy defines the pursuit of the American Dream, along with the traits that delineate a successful and creative soul. Madame Beatrice Alexander was a successful self-made businesswoman. Born Bertha Alexander in New York, the enterprising young woman borrowed the name Beatrice from Shakespeare’s plays for its more sophisticated and stylish sound. When an advertising executive noted that she looked French, she gleefully added the “Madame” as a nod to fashionable European aristocrats.
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