In a world where disposable items are the norm and fads come and go with alarming speed, longevity is a rare achievement. The toy industry is particularly influenced by trends and overnight sensations.
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By 1957, Madame Alexander’s fashion-doll lineup had never looked better. The 1957 dolls had a new peaches-and-cream finish to the faces with a perfect blend of blush — the company’s offerings were indeed spectacular. One outstanding new addition to the legendary company’s designs that year was Elise, a 16.5-inch fully jointed doll.
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In 1956, Madame Alexander issued Lissy, a 12-inch doll with a stunning face and sleep eyes. Her body was jointed at the elbows and knees. Her age was not precisely defined.
Lissy was a perfect fashion doll for a lower price than the 21-inch Cissy.
The Sound of Music, first released in 1965, has proven to be an enduring movie classic. Generations of Americans have viewed the multiple-award-winning musical, whether on the big screen, as an annual televised special, or as a recorded or streamed movie. So it should come as no surprise that Sound of Music collectibles, and particularly Madame Alexander’s Sound of Music dolls, are still popular with collectors today.
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For 99 years, Madame Alexander Doll Company has made beautiful dolls for children, families, and collectors. Madame always said, “Love is in the details,” and we could not agree more. Every doll we make is crafted for generations of play.
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The Madame Alexander legacy defines the pursuit of the American Dream, along with the traits that delineate a successful and creative soul. Madame Beatrice Alexander was a successful self-made businesswoman. Born Bertha Alexander in New York, the enterprising young woman borrowed the name Beatrice from Shakespeare’s plays for its more sophisticated and stylish sound. When an advertising executive noted that she looked French, she gleefully added the “Madame” as a nod to fashionable European aristocrats.
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Q: I bought this adorable set of matching Madame Alexander 8-inch hard-plastic dolls mint in box at an auction recently. I thought they were older dolls at the time, because they had the bent-knee feature, which I hadn’t seen on the 8-inch dolls in decades. I paid $150 for them and was surprised when I got home to notice the year on the tag was 1999! Did I make a bad mistake?
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Once upon a time — in 1955, to be exact — Madame Alexander issued a 21-inch debutante doll with a full figure, arched high-heel feet, and a wardrobe the likes of which had never been seen before. Her name was Cissy, and she would forever change the way children and the doll industry looked at dolls. Previously most dolls were made in the likeness of a child, such as Betsy McCall, Ginny, and many others.
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