Madame Alexander Prepares for Centennial Celebration

Madame Alexander’s Kindness Club 14-inch dolls are girls dedicated to making the world a kinder, happier place for all. These dolls are available in a variety of diverse styles so every doll lover can join the Club!

By Julie Jurrjens, Madame Alexander VP of Brand Development

For 99 years, Madame Alexander Doll Company has made beautiful dolls for children, families, and collectors. Madame always said, “Love is in the details,” and we could not agree more. Every doll we make is crafted for generations of play.

Madame Alexander is adding outfit and activity sets to the Kindness Club fun! Choose from four play-worthy outfits, the Great Outdoors set, or the Salon Day Set.

We have a lot of exciting new dolls arriving in 2022! DOLLS was kind enough to feature our collectible dolls in the April issue, but as you can see here, that’s not all! We are introducing new play dolls, baby dolls, collectible dolls, and even some exclusive dolls in our midyear catalog, coming this June. That’s just the start!

Madame Alexander’s It’s All Me Dolls combine their hobbies for mash-up fun! These 8-inch dolls each have apparel and accessories for two exciting activities, proof that girls can do it all! The It’s All Me line is scheduled to reach store shelves in August.

Next year, in 2023, Madame Alexander will welcome its Centennial year. We’re so very focused on bringing doll lovers the best for our special year! It’ll be time to celebrate Madame and her special accomplishments that made play what it is today. We hope you’ll join us in the celebration — watch our social media channels for exciting announcements, history, events, and more!