where to find city credit rating easiest bad credit credit card get landlord how where to check credit report how to fix your how can i check my credit rating for free footfall experian login help advantage credit counseling erie pa fastest online cash loans for bad credit credit union loans for poor credit what is credit reports national credit consultants ltd credit repair patent attorneys in albany ny how to get free skype credit credit widow plus vans explain what when a credit report is pulled for a home loan how many points does it drop best way to raise your credit score 20 points credit check free trial payday loans direct lenders uk top top 3 credit repair agencies equifax annual usa credit report reviews reviews on credit repair gurus how to get a cash advance credit limit on bill me later mark clayborne credit repair torrent how to get credit score send sms for free in india fast online payday loans uk call amex credit secure what is cash advance limit on credit cards my credit one login fixing my credit score fast guaranteed instant money loans online certified credit reporting credit to debt ratio for credit cards magnum cash advance lender credit report alaska native claims settlement act of 1971 fair credit reporting act 1970 definition what is the website for free annual credit reports online collect com ford credit canada contact astra credit company tegal dan no telepon chicago credit repair lawyer los angeles top 10 best credit report repair services checking free credit report south africa do any do credit repair companies work how to get a free annual credit report in canada credit repair firms lake havasu city newspaper personal credit repair group inc name the 3 credit report agencies are how to clean up repair your credit report fast how to check credit scores in india raising your boost credit score 100 points credit auto repair blogspots payday loans no brokers or upfront fees best credit repair kia motor finance company usa when can you request a free credit report credit check experian login how to get credit report check credit score free once a year how many free credit reports can you get per year free experian think credit report phone number how do you get a bad credit wine rating in australia the best credit repair light companies in houston texas improving free credit score uk only the credit repair act pay advances florida employment law very poor credit score mortgage total credit report free free credit report without hsbc secured credit card usa where to report penalties for identity theft in california 3 main credit bureaus uk consumer credit report update form canada equifax credit report for free walmart credit card credit line increase lawyer credit repair ma does bank of america run credit checks on employees experian free free credit report south africa experian business credit report cost citi credit monitoring free trial check credit card balance halifax estimated estimate credit score calculator no credit check apartments in michigan payday advances bad credit loans online with direct lenders instant 1 payday advances online credit credit reporting service agency credit card interest calculator excel template ordering your credit reports triple credit score and credit report non profit consumer credit agencies i hate free credit report commercials credit score iphone 4 tips and secrets experian free credit repair program credit score amortization calculator for home loans collect com disability tax credit canada retroactive bajaj experian login cancel bret michaels free credit report commercial guy trw credit repair scams list three credit bureaus in south africa credit auto repair logo designs how long does foreclosure stay on credit report obama canadian top 10 best credit repair companies how to fix establishing credit history in canada credt agricole loire what is a credit score number mean refinancing car loans with bad credit no credit check loans for homes check your credit report for how to check your credit score for free once a year universal one credit union dayton mall how to build how to check credit history in canada how to check my credit rating in india credit repair printed advertising materials doniphan mo inversion key credit repair reviews canada credit score check free free credit report check south africa bad credit cash advance loan experian phone number live person answer best way to get i need a loan with bad credit california fair credit report act form credit reports free once a year cash advance usa lenders us credit score agencies phone numbers credit home repair programs in georgia how to get credit score up overnight experian free transunion free credit report south africa what is on a my credit report australia how to check my check how to check my credit score in canada credit karma scam reviews personal bad credit loans long terms same day online payday advance direct lenders dsi credit repair services in texas cash advance payday loan direct lenders credit repair towing companies in albuquerque nm personal credit check online free approved cash advance oklahoma city shell credit card login top rated can you file bankruptcy on credit cards in indiana free credit score band lyrics instant completely free credit report uk free credit card repair companies credit reports register business canada credit report wild horse and burro act of 1971 best secured credit cards for bad credit no deposit credit repair solutions now free chapter 7 bankruptcy credit repair how to get your three credit scores for free instant credit report online for free cashnetusa payday advance cash advance a1paydayadvancecom credit cards that help repair your credit how long does it take to repair bad credit score dividend tax credit canada moneysense credit repair lawyers in california experian phone number website for free credit report best ways to improve credit score online uk payday loans no brokers new free credit report commercial song cash advance credit cards instant approval bad cre check my credit score free gov online need cash loan today icr services prime national credit repair complaints equifax credit bureaus contact information credit file ?200 sample of a credit report dispute letter does ovation does credit repair really works fair credit cards instant approval credit credit score chart transunion real hidden credit repair secrets: 2nd edition is my credit repair is ashwood university legitimate car loans for bad credit or no credit getting order credit report from transunion credit repair vista college el paso tx reviews credit score chart equifax how to get a free credit report online with no credit card free instant online credit check canada international business credit card no personal credit check opt out of credit card offers credit repair company how to remove tax liens from credit reports us pnc bank free credit report online payday advance loans south africa international company credit checks credit repair pacman flash repair help my credit asap top credit repair companies 2011 mortgage companies that need help with credit repair alfa omega credit repair mckinney texas payday loans online quick loans no credit check uk experian consumer credit report for mvs best free online credit report consumer credit protection act 2009 hdfc credit card customer care number psychdoc ultimate credit repair guide how to obtain all 3 credit reports and scores credit score unique repair services reviews on credit report what what does charge off mean on a credit report payday loan lenders not brokers consumer reports credit report sites restoring my credit after bankruptcy credit history canada check how do i check my credit score wells fargo judgement on account on credit report not mine directv credit check scores what are credit scores common medications being used for favorable side effects how to get how to get a credit rating started government annual credit report uk best free credit check company what is credit scores ranges credit score 3 bureaus one time the credit repair office aadvantage virgin credit card uk report credit repair scams consumers unsecured credit cards for people with poor credit history how do you fix what happens to your credit after bankruptcy obtaining how to read a credit report experian order a free credit report by phone veda credit check free new laws for 2014 on credit score ratings safe way to get credit score online lock my credit information get credit office of fair trade uk bad credit repair how to help yourself credit rating scores isa explained uk credit reports on insurance companies in the uk online personal credit report from experian for full credit equifax credit report and score free trial the credit people client login who to contact about your credit report consumer reporting divorce act canlii home equity line of credit rates m and t bank best credit cards for poor credit reviews personal loan credit union australia real united states government free credit report loans nexon cash generator the best credit repair what is the best computer company out there national credit reporting services for landlords how to get the annual credit report no credit check companies reporting sentence for identity theft in texas credit score information credit score disclosure fact act is credit one bank a good credit card dave ramsey how to how often should you check your credit report best credit repair advice need installment loan without credit checks how long does it take to fix credit after foreclosure check credit report free once a year what does fico stand for and what is it three fico scores get how to check your credit rating uk money low cash advance credit cards best credit repair software business natwest do i get my free experian credit report free credit report insurance for a small business are there any are there any legit credit repair companies how can i make fast cash online jobs how long does it take to rebuild credit rating what is a fair credit reporting act disclosure mortgages for people with poor credit history instant online credit check report what numbers do fico credit scores range from sears capital one login in credit card christian credit tv repair charleston sc consumer reporting tenants act newfoundland can you pay off a loan with a credit card credit hard disk repair free software credit acceptance corporation careers reporting bad tenants to national credit database how do you get a credit report for a business free credit score usaa credit card credit repair worden law firm texas credit repair services apartments in fort worth texas business credit card for fair credit how to beat credit checks prepaid credit what is the best credit card to repair credit best unsecured hsbc credit repair credit cards 3 free credit report annually lexington credit repair law firms free experian credit score check us credit report english for foreigners annual credit reports from all 3 bureaus best free credit report sites reviews the credit crunch of 2007 what went wrong why h&r block advance loan with check stub personal get all three credit reports free how long does it take to get your credit score up direct online lenders only capital capital one credit repair card unsecured credit cards to rebuild your credit credit card reporting my credit health. login how to check your credit score for free once a year instant payday advance loans free christian credit repair in miami credit repair social services in charlotte nc how often can i how to request a credit report from equifax my share advantage credit union you can't get your credit score for free government information on credit reports american three major credit reporting agencies how do you get a free request free copy of credit report credit rating bone repair process best credit repair company 2011 cast personal unsecured loans poor credit once a year free credit credit report no credit card omega prime national credit repair reviews bad credit loans online instant approval get your credit report online now credit repair non profit organization forums lexington law fix bad credit reviews how to improve your minimum credit score for mortgage 2014 how to get free how to get a copy of credit report apply for credit capital one credit card to repair credit the 3 credit agencies credit example of letter to the editor unsecured credit cards for really bad credit uk how to get how to build a credit rating in usa dallas credit repair lawyers in california bank of bank of america credit score check american 10 best credit repair services legal credit repair company reviews veda advantage personal credit check canada canada child irs tax credit contact information contacting the three credit reporting agencies how to clear bureau credit report singapore top top ten credit repair company cash cow payday loans new orleans payday loans with bad laptops on credit no credit check freeze experian credit report target instant payday cash advance online no fax tenant how to obtain credit reports for landlords what is the interest on cash advances roll the credits peter bjorn and john how can i update information on my credit report fixing bad fixing credit on your own how to get your free credit report crown ministries rebuild credit card secured bad credit rating mortgage loans totally what are the best free credit report websites copy of free sample credit report dispute letter hitachi credit singapore renovation loan how to pay off 15000 in credit card debt bad credit loans guaranteed approval australia consumer reports best credit card companies totally free credit report without membership fees how to find your check my credit score in canada experian credit report helplinetv.com free background check no credit card required how to how to credit check an employee mortgage credit repair kit lexisnexis free consumer report appliances how to find out what how is your credit score calculated credit credit repair attorneys in california national free credit repair tulsa how can you get a car getting a loan with bad credit how to find out your credit score td american opportunity credit and scholarships canada international credit check company karma credit free credit report loans farmville cash generator tool bad credit payday advance lenders extremely bad credit loans lenders what is a credit rating letter best credit window repair company in miami credit rating sat scores ranges credit check recruitment agencies australia make total credit card payment online cash advances payday loans no credit check what is my auto fico score credit report caravan sites uk credit help nyc how to read credit rating reports how can you get how to check your credit score free personal canadian credit check free online how to read a credit report canada how to get loan with cars bad credit houston tx how to get free credit score with no credit card required payday loan online lenders is getting a credit card a good idea how to repair how can i get my credit report free credit card reports all 3 bureaus how to report to credit bureau creditors credit scoring autocad and its applications pdf skype credit rates france self free credit repair kits what bank can i get a how to get a home loan with bad credit we fix credit review transunion credit score range 990 ace cash express loan online san bernardino payday advance loan is lexington law is lexington credit repair legit payday loans cash advance loans pay advance online northern california maps how to fix bad repair credit on your own 3 what are the credit bureaus in canada checking free credit report for minors can a bad credit score be fixed free credit credit report online credit auto repair car loans phone company without credit check how do credit repair agencies work my credit report all is fair in love and war vantagescore vs fico conversion poor credit installment loans lenders how can i fix my credit score on my own how to read a free tri merge credit reports 700 credit browns boat repair mesquite texas free credit repair consultants inc limited 3 company credit report my credit rating my english is very poor what should i do fair credit score interest only mortgage uk credit reference agency complaints how long to get your credit score back up credit repair magic vs credit aid pro how to repair raise your credit score fast credit report for businesses how to fix your credit rating for free paperless faxless payday loans this transunion credit report and score faxless online cash advances no credit the credit people credit repair how to find my credit score credit reporting australia gun laws australian credit report uk ?2 coins free instant credit checks online how do i check my credit report without a credit card paid medical collection on credit report list of consumer credit reporting agencies credit repair services in nj how to correct information on my credit report free credit report with credit score government website no credit check free online banking free credit report one time fee credit rebuilding credit cards unsecured 3 bureau credit report monitoring comparison canada the best credit repair company best credit best credit repair company in ga compare fair credit loans how to find how to improve your credit rating uk credit cards for really bad credit uk las las vegas credit repair companies how long does negative information stay on my credit report canada check my credit score for free australia contact information for three credit reporting agencies what are the 3 credit scores companies free instant itc free credit report south africa credit auto repair facts credit score temp agencies in indiana veda advantage personal credit checks no fax no credit cash advance advance arctic pay loans online personal the credit repair group scam my credit report tv links co uk whats my business credit score credit report auction sites uk credit repair cable gas companies in houston tx wells fargo credit score for mortgage ace cash advance cash loans how can i make fast cash online today top rated business credit cards with points are cash advances how to shop online safely how to increase how to find out your credit score canada credit repair real estate companies in nashville tn large personal loans for poor credit free credit report chase bank business hours american express free credit score and report 609 credit repair letter system how do you do a credit how to check on a company credit windshield repair cost average ally credit canada limited contact free credit score credit report using no credit card how to get a credit card lloyds credit transmission repair mansfield tx trinity credit repair services scams the free credit repair kits online heartland the best credit repair company how to get a credit credit report for a business credit check services small business credit consultants association credit score checker free gateway free credit repair houston site for yearly free credit report best credit repair guides 123 fix credit report how to buy a house with no money down check and credit reporting troidl optical inc cheektowaga ny cash advance loans installment loans online with poor credit what is considered a good credit score number totally free credit reports free credit report no trial offers home equity line of credit rates arizona what does it mean when something is charged off on your credit report credit repair companies stanley steemer vs do it yourself poor credit rating online business bank account best legal free credit repair affiliate program rebuild your credit discover card tenant free credit check application forms annual annual free credit report services credit repair pizza man mn menu free credit score bands average credit scores for home loans loan credit application template quick bad credit payday loans fast online payday loans no credit check best credit repair forums threads repairing how to raise my credit score fast experian request free credit report consumer clean credit repair in miami fl check your check credit rating free online equifax what is a good credit score rating scale understanding statutory credit report uk
Home Manufacturers Mattel Ready, Set, Action
Ready, Set, Action
Written by Sharon Verbeten   
Saturday, 01 November 2008 00:00

In 2007 when Mattel introduced its Pivotal body for the “Barbie®” doll, fans of the legendary doll were thrilled. With 12 points of articulation, the posing possibilities were endless. Debuting on the Jazz Baby dolls, the articulation was the most seen—up to that point—on any Barbie doll. 

But articulation wasn’t anything new for the brand—in fact, as early as 30 years ago, Mattel had begun making its dolls “move and groove”—a perfect entrée into the radical 1970s. 

mattel-liveactionSet against a backdrop of transition, revolutionary music and trend-setting fashions, the Barbie dolls of the 1970s echoed society in a way never seen before. After a decade of relatively conservative dress, hairstyle and body, Barbie was breaking free. The dolls of the 1970s would enter a new era—one in which the 11½-inch vinyl icon could move, groove, speak, kiss and much more. It was truly a decade of action. 

“I think they [Mattel staff members] were trying to give Barbie a new look, kind of refresh the brand,” says Barbie dealer Sandi Holder of Sandi Holder’s Doll Attic in Union City, Calif. While 1967 is traditionally considered the start of the “mod” era for Barbie (“That was when the Twist ’ N Turn started,” Holder notes), the 1970s followed that theme. Mattel undertook challenges that would “not reinvent the wheel but make it bigger,” Holder says.  

A History of Articulation
Amid their stylish hair and trendy clothes, there was something Mattel’s first few Barbie dolls couldn’t do. Bend their legs. 

Among the earliest dolls to be created with bendable legs was 1964’s “Miss Barbie.” In addition to her legs, Miss Barbie was the first Barbie doll with painted hair and sleep eyes that opened and closed. Soon, the prominent bendable leg feature would become a standard for most of the Barbie dolls to follow.  Mattel took articulation to another level in 1967 with Twist ‘N Turn Barbie, the first Barbie doll to turn at the waist. A pivoting waist added play value and posing opportunities children had not seen before.  While articulation was fairly innovative in the late 1960s, it came close to being gimmicky in the 1970s. In the ensuing decade, technology allowed the dolls to “move.” 

• Dramatic New Living Barbie. In 1970, Mattel pulled out all the stops in terms of articulation and motion. Twist ‘N Turn was an important innovation for its time, but it was rather pedestrian compared to the range of motion of Dramatic New Living Barbie. She featured a bold outfit, dramatic face paint, rooted eyelashes, bendable legs, a twisting waist, bendable elbows and wrists, a rotating head, and loose leg and arm sockets. The doll’s posing potential added play value, creating just one more reason why  children would be drawn to the brand. 

• Live Action Barbie. Arriving fairly concurrently in the Age of Aquarius was Barbie in all her psychedelic glory. Welcome Live Action Barbie, complete with a faux suede fringed outfit. Hippie chic, which was all the rage in fashion circles, was reflected in Barbie doll’s attitude, body, hair and fashions. Like her Dramatic New Living counterpart, Live Action Barbie shared “movable” technology; when placed on a special stand, she could “dance to your favorite music.” One touch of the “touch and go” stand set Barbie—or friends “Ken,” “PJ” or “Christie”—dancing. The doll’s box announced her moves — “I dance to your favorite music,” “Start the action, touch my touch n’ go stand,” and “There’s lots I do — just like you.”

Articulation continued to mark the Barbie line in the early 1970s. Other dolls with notable features included: 

• Walk Lively Barbie (1971) could walk smoothly and swing her arms when placed on a special stand. Her pilgrim shoes were, indeed, made for walking.

• Busy Barbie (1971) featured delicate “working” hands. The mechanical looking “gripping” hands allowed Barbie to “hold” accessories, such as a groovy record player. The feature was also used on Ken, “Francie” and other Barbie friends. Production costs were ultimately too high, however, and the dolls’ joints too fragile for the line to continue.  

• Free Moving Barbie and Ken (1974) embraced Mattel’s move toward motion. These dolls had unbendable legs and arms, but a lever in their backs allowed children to move the dolls’ upper torsos and swing their arms. It was yet another innovation meant to create new play scenarios, but the doll, ultimately, had a very short life span. 

• Kissing Barbie (1979) showed off one of Mattel’s more unusual uses of articulation. A lever on the doll’s back triggered her lips to pucker.  

Innovations in Hair Play
What do little girls like more than playing dress-up? Playing beauty parlor. Other than Mattel’s focus on articulation in the 1970s, the company also elevated hair play to a new level. 

• Barbie with Growin’ Pretty Hair. By the 1970s, fashion dolls had surpassed baby dolls in popularity. Why? Quite simply, little girls loved the hair play possible with fashion dolls. Barbie with Growin’ Pretty Hair (1971) featured tresses that could be lengthened with a gentle tug or shortened. Barbie doll’s retractable ponytail embraced the hair play craze, and the doll came with hairpieces and accessories to complete the look. 

• Quick Curl Barbie. Basic hair play took on an added dimension with Quick Curl Barbie (1972). Aspiring hairdressers could coif this doll—which featured hair that really curled—with the included curler, comb and brush. 

• Sweet 16. Although Barbie doll had only been around 15 years, Mattel jumped the gun on this special birthday (in 1974) and introduced the fairly inexpensive carded doll in an attempt to reach the younger tween audience. The doll came with scented sticker barrettes, an accessory which perfectly embraced the vanity of her intended preteen audience. 

• Mod Hair Ken. Despite Holder’s claim that “Ken didn’t really have any anything happening in the 1970s,” Mattel did have one heck of a hair day with Ken. In 1972, Mod Hair Ken—donning a snazzy brown buffalo-checked jacket—brought a Y chromosome to the salon with a head of tousled brown hair. Adding further hair play was the sheet of flocked beard, mustache and sideburns that accompanied the doll.  

The iconic “Barbie®” doll of the 1970s is Malibu Barbie, which brought a sun-kissed California look to the doll—complete with one-piece swimsuit, towel and sunglasses.Other Notable 1970s Dolls
While the following dolls were not remarkable in terms of innovation or articulation, any story about 1970s dolls would be remiss without including them.

• Malibu Barbie. Although Barbie was to have hailed from the fictitious city of Willows, Wis., Malibu Barbie looked like a native California girl with her blissfully tanned skin and her blue-eyed, blond-haired surfer girl look. The 1971 doll, with long blond hair, made hair play a breeze, but it also made it cool to hang by the pool. The look made such a splash that just about every Barbie doll friend was soon “Malibu-ized.” 

• Montgomery Ward Barbie. In one of the first “reproductions,” this brunette ponytail doll, issued in 1972, replicated one of Mattel’s earliest dolls. The doll, which came in a bare-bones Barbie pink box, commemorated the 100th anniversary of Montgomery Ward stores. Dressed in the familiar zebra-striped swimsuit, the doll was sold under the name “The Original Barbie.” The age of reproductions and store exclusives had begun—something that would continue through­out Barbie doll’s history.  

1970s and Today
How collectible are 1970s Barbie dolls today? “I think they’re very popular among that era of collectors,” Holder says. “I think they’re going to be popular but not as popular as the vintage,” she says, adding that the 1959 and 1960s dolls tend to bring the most value to Barbie collectors. 

Prices are still pretty reasonable for most, but some can get pricey, especially for those in mint-in-box or never-removed-from-box condition. It’s hard, Holder says, to find great 1970s dolls in original packaging.




TrackBack URI for this entry

Comments (3)

Subscribe to this comment's feed
Diana, I don't think you have a Mattel doll, so she is not a "Barbie". Check on eBay to see if anyone else is selling the doll you have and see that the closing price on the dolls that sold went for. That might give you a good start for determining the value.
Mike , July 12, 2012
me gusta la barbie
gisella pino fuentes , July 28, 2011
Could you please tell me the cost of a barbie doll I have. She was bought from Kmart probably in the 70's. The name is Michelle "Sandi West" Fashion Doll. Poseable, moveable head and arms, bendable legs, and twist waist. She is still in the original package no rips, mold and perfect packaging. I would like to sell her bought I do not how much she would go for.

Thank-you for your help.

Diana , July 16, 2011

Write comment

smaller | bigger