levitra e diabete gichtanfälle trotz allopurinol voltaren og mareritt voltaren y cocaina lanoxin fiale posologia imuran azathioprine dosage nitrofurantoin pill color arcoxia ipertensione ambasciata della repubblica di cipro presso la santa sede abilify farmaco fa ingrassare tegretol 200 a rilascio modificato viagra sert quoi prometrium blocca l'ovulazione tinidazole giardiasis dosage cataloghi viaggi cipro effetti e durata del cialis lisinopril meccanismo d'azione ampicillin sulbactam diverticulitis trazodone dosage fibromyalgia ventolin aerozol a ciąża minocin 100 è mutuabile quando visitare cipro facettensyndrom voltaren anacin commercial creator metformin voglibose combination provera cena 10 mg diflucan 200 prezzo ventolin spray la copii controindicazioni per il cialis albendazole levamisole combination escitalopram augmentation mirtazapine allegra e hipertension voltaren oral generic acquista propecia online seroquel vs nozinan voltaren+muscoril lombosciatalgia clindamycin+clotrimazole combination aldara molluscum success assunzione viagra donne voltaren vente libre viagra originale 25 mg zoloft antidepressivo leggero viagra femenino farmacity voltaren crema precio venezuela dosaggio seroquel rp voltaren gt 50 mg dosage finasteride e donazione sangue dosaggio coumadin calcolo orlistat periodo menstrual candidati primaria calan voltaren e voltatrauma sospensione dello zoloft gia cua tretinoin dottor adolfo allegra provera dosage to delay period film ambientati a cipro il farmaco levitra a cosa serve come agisce voltaren eccesso di lasix effetti collaterali zithromax efeito colateral allegra d clomid per restare incinta o que e risperdal propranolol er pill identifier finasteride fa crescere i capelli uso do differin principio attivo dutasteride differin gel generic metoprolol succinate vs nebivolol effetti collaterali cialis e viagra voltaren opioid viagra tunisie pfizer zoloft farmaco antidepressivo vacanze giovani a cipro copegus 400 prezzo repubblica turca di cipro settentrionale dosaggio levitra orodispersibile diflucan fotosensibilizzante vino rosso alternativa al viagra precio de differin gel 0.3 allegra troiano benzac e gravidanza le propranolol fait il grossir remeron per l'ansia stugeron vs meclizine seroquel sintomi da sospensione eccipienti augmentin sospensione chi musico la vedova allegra colatei via cipro prometrium per indurre ciclo provera days until period augmentin bambini come calcolare la dose viaggio all inclusive cipro avandamet rosiglitazone metformin il farmaco coumadin miglior cialis online viagra e morte subita voltaren zäpfchen 25 mg actos pioglitazona abbott popolazione di cipro titolazione seroquel rp pacchetti vacanze cipro nord interazione clopidogrel inibitori di pompa metoclopramide dilution pillole blu viagra provera late periods differin meglio crema o gel triamcinolone acetonide bioequivalence fougera triamcinolone acetonide cream usp 0.025 effet secondaire albendazole ditropan vesicare tegretol sciroppo effetti collaterali dopo quanto tempo funziona finasteride femara e mal di schiena serophene e gravidez augmentin in. compresse per bambini amiodarone cardizem compatibility il meteo a cipro miglior sito vendita cialis bula cialis generico viagra per donne effetti test alla metoclopramide cipro la bandiera posologia voltaren 50 mg cymbalta 60 mg posologie voltaren e plasil voltaren 75 posologia actonel 150 ultrafarma finasteride e testosterone libero diltiazem genericon retard viagra e cialis assieme la vedova allegra goldoni livorno prezzo benzac 5 albendazole pets risperdal consta forum il cialis naturale funziona vermox per bambini posologia does diovan come in generic augmentin penicilline allergie qual generico do allegra d funzionamento del cialis trandate perfusor promethazine codeine ambien zoloft dopo quanto agisce cipro ottobre mare provera clomid metformina come fare puntura voltaren gemfibrozil lipitor bactrim forte per la prostatite durata effetto cialis 10 mg depo provera dizziness dividere viagra 100 mg norvasc 5 prezzo tensolvet voltaren claritin d commercial model risperdal vitamin d deficiency ristorante le terrazze albenza pulmicort i atrovent aciclovir sciroppo controindicazioni dostinex quando va via il latte remeron confezioni come agisce lamictal anafranil con sildenafil orari poste via cipro propecia in indonesia metformin glimepiride cipla crestor a giorni alterni clindamycin for e coli uti tempi di assorbimento augmentin clomid un solo follicolo testimonianze uso viagra ambien trazodone combination zetia colesterolo sitzgruppe allegra is cipro a penicillin derivative lioresal pharmazie voltaren 50 capsulas letro prami clomid pct effet secondaire teva-trazodone minoxidil & finasteride capelli effet viagra et cialis allegra fassi voltaren ofta congiuntivite in che nazione si trova cipro viagra e ipertrofia prostatica via cipro 47 roma risperdal consta versus xeplion farmacocinetica y farmacodinamia del bactrim combivent farmacocinetica y farmacodinamia meclizine dosis pediatrica quando è uscito il viagra prometrium dopo clomid aciclovir dorom controindicazioni coumadin e alimentazione augmentin dosaggio 15 kg ricetta bianca cialis cipro vacanze per giovani acquistare kamagra in farmacia diovan medicines.ie quanto guadagna tronchetti provera associazione coumadin e cardioaspirina günstige alternative propecia naprosyn 500 antinfiammatorio come si usa il kamagra gel coltrax y voltaren inyeccion prefisso telefonico cipro nord assunzione del viagra posologie abilify guerra di cipro wikipedia prednisolone deflazacort dove trovo viagra plavix azione zovirax acyclovir suspension pediatrica 200mg 5ml medicamento generico xenical allegra lek na alergie cena posologie diflucan 50 mg viagra generika potenzmittel piazza allegra elsternwick nizoral costa rica attività protrombinica e coumadin finasteride fa ricrescere i capelli cipro canine uti voltaren filmtabletta ristorante messicano roma cipro temperatura odierna a cipro nizoral for perioral dermatitis cosa non si puo mangiare con il coumadin neurontin 300 mg posologie seroquel suomi colchicine gamma gt rocaltrol ficha tecnica voltaren gel 100 ml voltaren salbe sonnenbrand olanzapine antiemetic bactrim per infezione vie urinarie voltaren injetavel posologia la vedova allegra operetta wikipedia levitra in quanto tempo fa effetto tabella dosi augmentin bambini cipro a capodanno levitra i prezzi zithromax contiene penicilina come va preso il diflucan vendita viagra firenze meglio avodart o omnic meclizine diphenhydramine lisinopril hidroclorotiazida teva pentoxifylline prednisolone viagra 100 mg testimonianze requip e gioco d'azzardo medicamento generico lisinopril definizione di viagra nota aifa escitalopram norvasc quando prenderlo posologie voltaren lp colchicine in combinatie met ibuprofen price of voltaren gel in india ogni quanto posso prendere augmentin clinical trial intravenous pantoprazole vs ranitidine clomid dopo quanti mesi funziona provera e gravidez motilium suspension pediátrica precio diflucan doza unica pret meclizine posologie fondazione allegra onlus viagra pessaries voltaren para epicondilitis benzac e peggioramento voltaren gel for bunion zovirax labiale generico trapianto e finasteride voltaren augentropfen novartis levitra 10 mg orodispersibile forum la felicità non è allegra seroquel insonnia ansia voltaren diclofenac sodico colirio atrovent dose pediatrics provigil vs strattera triamcinolone neomycin gramicidin dostinex che cos'è foro de risperdal augmentin quando prenderlo alfonso allegra ernia discale voltaren lasix diuretico posologia voltaren resinat 140 voltaren drug study scribd levitra dividere voltaren ampulla alimenti interferenti con coumadin linea allegra tupperware prezzi voltaren diclofenac overdose escitalopram interazioni farmacologiche sito per comprare cialis cialis 5 mg contre indication inderal e pillola anticoncezionale nuovo viagra in farmacia viagra e erezione come usare prometrium 200 prezzo confezione cialis 10 mg voli bergamo cipro nord zovirax pomata quanto costa voltaren max żel forum panela allegra avulsa allegra d chemical composition compazine iv dose seroquel e gravidanza tardive dyskinesia risperdal lawsuit autonoleggio via cipro ampicillin iv uti si puo comprare cialis in farmacia senza ricetta tegretol mal di testa thuoc voltaren emulgel 20g dove comprare cialis a milano cisti ovariche da clomid viagra con spedizione in contrassegno viagra x uomini risperdal consta laboratoire bisoprolol propranolol equivalent dose propecia finasteride prezzo medicina motrin 800 vendita viagra farmacia lioresal fiale intramuscolo dove comprare il cialis originale vermox sciroppo per bambini dosaggio xalatan collirio costo fda approval combivent respimat saphris risperdal metoprolol er succinate 25mg dosage allegra d commercial come raggiungere cipro da roma demi vie elimination colchicine lisinopril hidroclorotiazida infarmed finasteride e prostata effetti collaterali original viagra auf rechnung levitra 20 mg cosa serve zyprexa nella depressione allegra cerimonial moduretic dizziness cipro prefisso internazionale meclizine sold in canada posologia aciclovir pediatrico diflucan gel costo differin for perioral dermatitis levitra occorre ricetta cipro divertimenti notturni propranolol in gi bleed triamcinolone acetonide indications atarax principio attivo spiagge isola di cipro viagra e succo di pompelmo voltaren salbe spanien vermox dose per gatti costo zovirax sciroppo zestril principio attivo ogni quanto si può prendere il cialis voli cipro verona zovirax labiale torrinomedica dose augmentin bambini 15 kg voltaren topical efficacy luvox strattera blue puffer ventolin differenze levitra viagra serevent pi australia voltaren flogoprofen citalopram and mirtazapine combination farmaco proscar 5 mg viagra da comprare in farmacia metoprolol caltrate voltaren cream carpal tunnel lasix e ipopotassiemia motilium bustine prezzo gli ipertesi possono prendere il viagra potenza del levitra voltaren dolo 25 mg überzogene tabletten voltaren dispers suspension medicament prednisolone 5mg aldactone per capelli neurontin dolor neuropatico roma cipro volo diretto dulcolax catena à quoi sert viagra lisinopril idroclorotiazide teva prix strattera belgique voltaren gel spc cibi controindicati coumadin qual generico do cialis dosaggio corretto levitra seroquel 100 mg effetti collaterali il clomid si prende la mattina o la sera augmentin dopo mangiato clomid e mestruazioni scarse mep fiorello provera alimentazione compatibile con coumadin prometrium dizziness serevent principio attivo clomid e gonasi chi è rimasta incinta crestor medicament inutile proventil mdi benzac istruzioni seroquel caduta capelli gingembre viagra levitra con cortisone procop viagra ipertensione e assunzione cialis qual o generico do motilium come fare una siringa di voltaren voltaren edo triamcinolone in sarna pamelor provoca sono voltaren 50 mg la thuoc gi agenzia viaggi cipro levitra cialis viagra differenze allegra cucina cernusco sul naviglio price per viagra pill arreter risperdal tom overdose di viagra differin creme solarium propecia coronilla pagine bianche di cipro cialis 5 mg è mutuabile cipro cobalt voltaren post birth voltaren generico precio voltaren supposte senza ricetta quetiapine vs olanzapine cialis generico uso cialis da 5 mg costo generico finasteride 1 mg nitrofurantoin late period zantac pre chemo tizanidine diclofenac cipro larnaca airport le medicament propranolol farmaco cleocin parcheggio cipro-musei vaticani search voltaren gel significato bandiera cipro viagra pulmonale hypertensie arzneimittel crestor ricetta viagra guardia medica farmaci a base di metoclopramide e simeticone tronchetti provera contatti principio attivo del tenormin a cosa serve il cerotto exelon cipro è nella cee allegra d vs generic viagra nonsensopedia viagra scherzo clomid fa venire il ciclo esiste il generico del cialis voltaren causa infarto farmaci come il viagra can gp prescribe strattera cucina di cipro triamcinolone injection chalazion adalat crono nedir aricept fda approval escitalopram pbs augmentin antibiotico costo senza ricetta panodil och voltaren trazodone manic depression usare il viagra a 30 anni metoclopramide gi motility cleocin ovuli effetti indesiderati propranolol hcl 60 mg sa cap chloramphenicol sulfanilamide amphotericin cipro agosto last minute seroquel e disturbo bipolare cialis generico fidarsi comprar viagra sin receta chile cartone questa allegra gioventù costituire società cipro foglio illustrativo periactin scir 150ml noleggio auto cipro europcar cialis e disturbi gastrointestinali a cosa serve lo sciroppo periactin glucophage 850 effetti collaterali dove comprare levitra generico sicuro dieta per trattamento con coumadin viagra naturale su ebay da che eta si puo prendere il viagra diflucan sonnolenza trazodone suppository voltaren tegretol voltaren resinat composition augmentin bambini glutine cymbalta calo desiderio farmacia on line orlistat drug info voltaren cerco lavoro a cipro voltaren t 50mg ultime news sul viagra stopping depo provera no period cymbalta prescrivibile ssn avalide irbesartan/hidroclorotiazida efficacia propecia forum conversion lisinopril to enalaprilat salvatore ferragamo cipro monk-strap loafer voltaren gel in pregnancy
A Glorious Legacy
Written by Stephanie Finnegan   
Friday, 01 October 2004 00:00

Popular wisdom has taught us that it’s not where you start, it’s where you finish. In the case of Bertha Alexander, born in Williamsburg, Brooklyn, in 1895, her final destination was a far cry from the steaming tenements, rickety pushcarts and hardworking immigrants that surrounded her childhood. When she passed away in 1990, she had lived a life full of creativity, ingenuity, accolades and ac­complishments. Married to a supportive husband, Philip Behr­man, and the proud mother of a daughter, Mildred, Bertha had basked in the respect and affection of her family, and of the entire world. For you see, Bertha Behrman was known internationally as Madame Beatrice Alexander.

From early childhood, Bertha was seemingly destined for greatness. She was smart as a whip, won poetry and composition prizes at school, and exhibited a true talent in art. In later years, she would talk about an opportunity that she had been offered to study in Paris, learning the fine points of sculpting while making her way among the Seine’s bustling café society. She had to turn down the scholarship to study abroad because her parents, Hannah and Maurice, had suffered a financial downturn and needed her to help the family out of their dire straits. Bertha took a job as a clerk, but she vowed to find a better way to express herself and her burning artistic streak.

When the Great War, known to us as World War I, streaked across the headlines in 1914, Bertha saw an opportunity to raise her country’s morale, fulfill her desire to create and make some much-needed money. She persuaded her three younger sisters, Rose, Florence and Jean, to gather around their parents’ kitchen table and instructed them on how to make an “indestructible doll.” During their childhoods, father Maurice Alexander ran a doll shop and doll hospital, where most of his business involved the selling and repairing of porcelain dolls. Bertha rallied her sisters to create a muslin doll, stuffed with excelsior, that would salute Red Cross nurses. The dolls were an enormous success, and the seeds of the Alexander Doll Company were sown.

alexander-coquettecissyBertha Alexander Behrman envisioned an American doll company that would rival the beauty and exquisiteness of their European counterparts. However, Bertha was determined that little girls would not be reduced to tears if they dropped one of their Alexander dolls. With every chemical revolution in plastics and in rubber, Bertha was there, urging her manufacturers to learn the craft and to perfect it.

Bertha Behrman is an American legend. And her rise from a struggling, scholarly child in Brooklyn, and then New York’s Lower East Side, to a powerful, professional executive who presided over a doll empire is the stuff of Horatio Alger rags-to-riches tales. It is interesting that while creating this unique Ameri­can art form–dolls that uncannily mimicked the stars, celebrities, heroines of the day–Bertha was reinventing herself as Madame Beatrice Alexander, an identity that smacked of European or Russian aristocracy. She loved the notion that her dolls were a goal for American families on the rise–buying your daughter an Alexander doll was a status symbol, an overt nod that the Mr. and Mrs. were on the right track. And the belief that “a thing of beauty is a joy forever” was the mantra that Madame Alexander pressed upon her designers, craftsmen and workers.

Known to be autocratic at times, difficult and headstrong, Madame Alexander was carving out a niche in history. She recognized the ability to turn dolls into touchstones of popular culture and of historic significance. Since she was such a bookworm and was so smitten with the cinema, many of Alexander’s past triumphs and present breakthroughs revolve around literary characters and movie personalities. She also devoured newspapers and fought to re-create figures torn from the headlines in doll form: the First Ladies, the Dionne Quintuplets, Queen Elizabeth, to name a few.

The world needed a Madame Alexander, a petite dynamo of energy who proved that nothing was impossible if one desired it hard enough. If she hadn’t invented this regal and impeccably groomed dollmaker, a doyenne who presided over the birthing of lovely and elegant playthings, a marketing whiz would have dreamed her up. One may wonder if there really was a Betty Crocker or an Aunt Jemima, but we all know there truly was a Madame Alexander. It didn’t matter that she began her life in a bustling borough, bargaining with peddlers and dealing with customers in her father’s store. In her mind, she was elsewhere–someplace better. While she read Shakespeare, curled up on a bench in her parents’ small cement backyard, the strains of Yiddish, German and Russian wafted about her. Decades later, she would be shaking hands with senators, speaking with presidents, and receiving correspondence from mayors and secretaries of state. As the great American innovator and painter Georgia O’Keeffe observed, “Where I was born, and where and how I have lived, is unimportant. It is what I have done with where I have been that should be of interest.”

Madame Alexander was always an optimistic, forward thinker, and that is why her company, formally established in 1923, in Harlem, New York, still survives today. And most important, that is why it has been selected to receive a Jones Publishing Lifetime Achievement Award.

“Madame Alexander was the first with lots of different doll innovations and designs,” explains Gale Jarvis, president of the Alexander Doll Company. “She was an entrepreneur, a woman with ambition and a wonderful imagination. She used those gifts to create beautiful, beautiful dolls.”

For six years, Jarvis has been at the helm of the Alexander firm. It has en­dured its ups and downs in the late 1980s into the early 1990s, but it is on a steady course today. “When I was a child, I played with Madame Alexander dolls. In fact, the last doll I received as a little girl was a Cissy,” Jarvis recalls. “I knew the company had a high profile in the American landscape. I even knew that as a child, but when I became vice president of toys at Macy’s, I then realized how well-respected the name truly was.”

When Jarvis learned of the Jones Publishing tribute that is planned for her organization, she was gratified. “It is good to be recognized by peers, especially for the high standards we try to maintain. After 81 years, it’s nice to be recognized for creating and continuing the history of the oldest doll company.”

Marianne Graf, director of design for the Alexander Doll Company, agrees wholeheartedly. “Our president, Gale Jarvis, leads us in the right direction. She urges us to think about keeping the line fresh, keeping it new. How many companies can take a 50-year-old doll and make it new again?”

The doll “of a certain age” that Graf is toasting is Cissy. Unbelievably, Cissy, the bastion of haute couture and sophistication, is celebrating her half-century mark next year. Like a fine wine, this cosmopolitan creation is only getting better with time. “We thought it would be a nice twist for her birthday to take her from the larger, imposing 21-inch size down to a smaller, more space-saving 10 inches,” Jarvis and Graf explain.

“Coquette Cissy and Coquette Jacqui are marvelous mini versions of the larger 21-inch versions,” Graf enthuses. “These dolls came about because collectors are always looking for something new. Cissy will always be a favorite, but not everyone has room for such large dolls anymore. Also, the pricing will be a little more attractive, too.”

alexander-marypoppins-jane-michaelGraf, who has been with the firm for 13 years, is well versed in the company’s history and achievements. She and the rest of the design team often look to the heady past to help tool the heartwarming future. “If we continue to maintain the standards that Madame set, all of our current offerings will stand the test of time,” Graf affirms. “Madame Alexander had an exquisite eye for beautiful things. Because she was attracted to the finer things in life, she took the extra step to add the details that set her apart from the rest of the world. Because of quality, she created dolls that last forever.”

When Jarvis is asked which of her current wares will stand the test of time, she muses for a moment. “I think our new eight-inch Asian and African-American face sculpts will remain popular. Likewise, our articulated Wendy dolls and our special projects like Olivia, Eloise and Hannah Pepper.”

Yes, indeed, Alexander Doll Company has named a young girl doll after Hannah Pepper, the brave immigrant woman who journeyed to these shores to settle down and raise daughter Bertha.

It is that ability to salute the past–personal and public–that has always hallmarked the Alexander Doll Company. The individuals who comprise the company have never forgotten where they came from, or what they are striving toward.

“I feel the dolls pull at people’s heartstrings,” assesses Graf. “Maybe many of them remember something from the past and want to make sure that feeling is passed on.”

Jarvis speaks for her entire team when she vows: “We want to be known as a great doll company that has great products and great value. It’s all about the dream for the collector. We have fun re-creating that. It’s the company’s legacy, and we honor it.”

.

Trackback(0)

TrackBack URI for this entry

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

busy