Since their debut in 2002, the Alexander Doll Co. McDonald’s Happy Meal promotions have become a treat both collectors and non-collectors look forward to. On Aug. 20, 2010, the companies launched their latest promotional partnership, featuring Storybook Couples. The celebrated pairs include “Cinderella and Prince Charming,” “Little Red Riding Hood and Wendy as The Big Bad Wolf,” “Alice in Wonderland and The Mad Hatter,” and “Hansel and Gretel.”

The 2010 Storybook Couples dolls in McDonald’s Happy Meal will feature the beautifully detailed, porcelain-like faces with “sleep eyes,” moveable arms, legs and head, and the finely designed outfits Alexander (www.madamealexander.com) collectors have sought out for 85 years.