In 1923, Beatrice Alexander founded her doll company, driven by a dream of creating dolls that comfort, teach, and inspire. She created the type of imaginative, nurturing doll play we know today. The Madame Alexander Doll Company carries on Madame’s mission to create beautiful dolls. Made to last, with “love in the details,” our dolls inspire kindness, empathy, and friendship across generations. 2023 marks our centennial year, and there will be a year-long celebration! Because of their history, Madame Alexander Dolls are the perfect way to give and receive love.