|Hitting the Mark|
|Written by Joshua M. Bernstein|
|Tuesday, 01 July 2008 00:00|
Instead of scanning the runways for the latest in haute couture, dash to the doll shop and check out the newest luxe looks from Fashion Royaltyâthe Glamorous Collection, Integrity Toysâ line of cutting-edge fashion dolls.
âWeâre going back to glamour,â says Alain Tremblay, Integrityâs executive marketing director. âOur entire theme is jewels or minerals.â
To that end, designer Jason Wu has crafted dolls with cheekbones as sharp as their styles. The poseable runway models are bedecked in glamorous, scandalously short metallic frocks and teetering high heels that wouldnât be out of place in a Gucci showroom.
âJason has his own line of clothing, so weâre always closely following the fashion industry,â Tremblay says. But theyâre also channeling their own inspirations. âIâm a child of the â80s, and so is Jason, and weâre working what we grew up with: lots of color. We donât have to reinvent the wheel.â
In a sense, though, they are. âJason traditionally does many muted tones, but this year the colors are far brighter,â Tremblay says, naming dolls like blonde ice queen âEugenia Perrin Frost,â whoâs wearing a lightning-blue gown. Then thereâs fire-haired âVanessa Perrin,â looking dashing in a classy chartreuse frock. Tremblayâs most excited for Bollywood actress âIsha.â
âSheâs absolutely phenomenal,â he says of the jewelry-adorned ingĂ©nue. âWe usually have all of our dolls made in China, but for Isha, we had the garment handmade in India. Itâs real Indian embroidery, so the gown is heavy with metal embroidery. Sheâs a stunning showstopper.â
Fashion Royaltyâs most stunning news, however, may be someoneâs unexpected return: âWe brought back one of our retired characters, âNatalia FatalĂ©,ââ Tremblay says of the severely stylish doll, wearing fur and a knee-length skirt. âIt was a difficult decision. We thought, âWould this be realistic or not? Would people buy it?â So we came up with a solution. We basically said she went to Switzerland to have a facelift, which would explain her new face. And people got a giggle out of that,â Tremblay says, laughing.
He adds, âWe have a dedication to quality and design that excites us, as well as our customers. The results speak for themselves.â
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