June 7, Rosemont, Illinois

By Dee Marie
Photos by Dee Marie, Joshua Armstrong, and Jane Easterly

On June 7, more than 100 attendees came out in full force to enjoy this year’s Pullip and Dal Doll Lovers Event. The theme for the year was The Secret Garden, and event organizer Jane Easterly and her team successfully trans­formed the venue into what attendees described as a “wonder­land of décor and dolls.”

The popular Labubu Monster from Pop Mart infiltrates PUDDLE 2025.
The Dress Like Your Doll contest gives entrants a chance to show off their matching outfits with their dolls.

After 14 years at the same venue, PUDDLE 2025 found a new home at the Holiday Inn Chicago O’Hare-Rosemont. The space was an upgrade in many ways while still capturing the intimate, community-focused atmosphere that has made this event a beloved tradition for collectors nationwide.

“PUDDLE feels like a family reunion with great people and dolls of all kinds,” said attendee Ashley Sero, who has attend­ed for over a decade. “While I only see many of the attendees once a year, I consider them friends through our shared love of doll collecting.”

Attendees take over the hotel lobby for a group photo.

The convention featured vendors selling dolls, clothing, and accessories, alongside floral table decorations created by the vol­unteer table captains. Aracely Reyes-Kiernan provided the artwork for the name badges, gift bags, website banner, and buttons, and Abby Palma created the art for a mug given to each attendee.

Caleb Reich won the Dress Like Your Doll contest, with Jace Stovall placing second and Danette Parsons placing third.

A Dal and a Pullip prepare to enter the Secret Garden.
Caleb Reich and his Dal are the winners of the 2025 Dress Like Your Doll contest.

Miranda Santamaria won Best in Theme in the custom doll contest with her creation Little Dal, Made of Copper, Date Un­known — a Dal doll transformed into a garden statue using paint­ing and weathering techniques.

First-time attendee Elizabeth Marco praised the event’s welcoming atmosphere: “My favorite part was meeting so many wonderful and interesting people, including a Facebook friend who I had chatted with multiple times but we had no idea that we knew each other until parts of our conversation started sounding familiar.”

The room is abuzz with guests socializing and admiring each other’s dolls.
Vendor Candy Couture offers furniture in various sizes, doll clothing, and adorable plushies.

Beyond shopping and contests, PUDDLE offered workshops, a treasure table, a craft area, and many opportunities to socialize.

The weekend began with informal gatherings on Friday eve­ning, including a group dinner at nearby Mitsuwa Marketplace, and concluded with a Saturday night pajama party for final trading and farewells.

“There aren’t a lot of collectors that we’ve met near my sister and me, and being around others in the hobby was almost profound in a way,” reflected first-time attendee Callie Paar. “Getting to share our love of dolls with others all day was such a unique experience.”

At Shelby Sawyer Designs, matching jewelry for humans and dolls, art, accessories, and more are on display.

Continuing PUDDLE’s tradition of charitable giving, organiz­ers made donations to Sustain DuPage and the Maui Forest Bird Recovery Project, organizations chosen because they reflect both local community support and the event’s nature-inspired theme.

The PUDDLE 2026 theme is Raining Cats and Dogs, and registration will open in January 2026. Be sure to check back at puddlestyle.com or join the Facebook group at facebook.com/groups/puddlestyle for your chance to secure early bird pricing!

This is the 2025 PUDDLE website banner.