DOLLS

Charisma Brands Aims to Enchant and Attract with its Line of Play and Display Cuties

The term charisma implies a certain magnetic charm or appeal, which is exactly how many doll enthusiasts regard Charisma Brands. Beginning with the merger of L.L. Knickerbocker and Marian, Charisma made a historic move in 1991 by ap­proaching Marie Osmond to endorse a line of dolls for QVC. Osmond responded by actually designing the line instead, and in 1998, she and her husband and a group of investors bought the company, taking it to a new level. Since then the company has gone through mergers and transitions, but the core remains true to its initial ideals.