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Charisma Brands
Charmed, I'm Sure
Written by Bethany Raborn   
Thursday, 01 February 2007 00:00

Sculpted by Donna RuBert, “Serenity,” 12 inches (seated), wears a luxurious sateen sea-green dress with an ornately embroidered netting overlay. Embellished by metallic silver thread and tiny seed pearls, the collar and sleeves have lettuce edging. Matching sea-green ballet slippers and a pretty headband complete her ensemble. “Serenity” has short soft-brown hair, handset green-gray eyes and loves the company of her bunny best friend. Charisma Brands Aims to Enchant and Attract with its Line of Play and Display Cuties

The term charisma implies a certain magnetic charm or appeal, which is exactly how many doll enthusiasts regard Charisma Brands. Beginning with the merger of L.L. Knickerbocker and Marian, Charisma made a historic move in 1991 by ap­proaching Marie Osmond to endorse a line of dolls for QVC. Osmond responded by actually designing the line instead, and in 1998, she and her husband and a group of investors bought the company, taking it to a new level. Since then the company has gone through mergers and transitions, but the core remains true to its initial ideals. 

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