depakote medications side effects half price toradol zyban cost what is levothyroxine tablets used for half price coreg duphalac lawsuit cymbalta weight loss or gain uk buy advair diskus drugs estrofem 2mg side effects armour thyroid medication uk ibuprofen 400mg boots over the counter antibiotic pills prednisone dosage for dogs with ibd atarax 10 mg tablets dilantin levels in canada voltaren 20 mg reglan for discount uk version of lexapro risperdal dosage forms procardia dose pharmacy dispensing clozaril lipitor patent suhagra side effects long term use sumycin classification nizagara pill canadian sale click here hyzaar without buy terramycin mexican pharmacies stieva-a cream side effects where can i buy betnovate cream in usa common side effects of fluoxetine 20 mg side effects of doxycycline hydrochloride tablets discount cialis pills where to buy kamagra in london generic buy generic allegra d 24 hour aygestin pharmacy prices list can you get viagra prescription where can i get alphagan amoxil discounted buy unisom sleeptabs uk online side effects of paroxetine hcl 40 mg herbal ed pills australia one man one jar original ventolin hfa inhaler pregnancy do you need rx feldene where to buy endep naproxen dosage nhs liv without prescription miami amoxil tablets pregnancy generic advair diskus cost lowest free coupon for desyrel health canada mentax entocort ec ulcerative colitis costco generic claritin d lamisil paypal only place where crocodiles and alligators coexist prescription pain meds for dogs citalopram online pharmacies with out prescription discount eldepryl buy ephedraxin with no script free online chatting without registration in pak ampicillin generic cheap costs order plus in prescriptions generic viagra how much does bupropion cost asthma in children symptoms viagra online with paypal capoten mg price day 3 estradiol levels ringworm medasin thyroxine binding globulin tadapox perth australia generic amitriptyline quem usa singulair +doxazosin for sale crestor mg uk amitriptyline dosage for cats voveran tablets online maxalt without a script dosage of baytril for hamsters purchase generic xeloda where to purchase aygestin fml forte reviews for men purchase beconase aq online what is the best way to use viagra cheap atrovent sale uk buy alphagan singapore buy cordarone online pharmacy zyvox order moduretic costo buy brand cialis online canada best us online pharmacy review zyloprim comprare where purchase flonase med cab styplon furosemide uk boots citrato de sildenafila e' bom mesmo what is levitra for women what is liposafe made of how many pills to overdose on aspirin buy venlor pills online diclofenac over the counter in the uk discount prescriptions mail 2 zyrtec pills tofranil pm side effects ordering caverta generic viagra overnight can you buy omnicef buy actoplus met from mexico online online birth control chat bystolic where can i buy it apcalis sx on line noroxin sale yasmin mogahed tumblr buy antibiotics online from india effective where to buy flonase seasonal voltaren gel supply shortage order inhaler use what does korean ginseng tea do unisom online in canada best cialis super active prices tadalafil 5mg online zovirax overnight delivery can you take motrin and cough medicine what is malegra fxt tablets sinemet 100 review where do i erythromycin in australia simplotan 500mg + alcohol buy generic neurontin drugstore uk can order shallaki online what is florinef used for in dogs cheap metformin medicine diabetes comprar lotensin en argentina buy levothroid with no rx buyers of kamagra chewable canada aciclovir online where can i buy cytotec online without a prescription elimite online store do you need rx prednisone online generic amitriptyline what is a good replacement for lipitor viagra men price south africa better than celebrex order adalat canada cipro wikipedia storia purchase brafix cheap blue zeus pill review browser stats valtrex online legally buy antabuse no prescription fast delivery buy glucophage singapore diarex canada online no prescription carafate drug cost do you need a prescription for pyridium comprar nymphomax original where to purchase zithromax protonix refills diovan 40 mg side effects ciprofloxacin and tinidazole dosage buy discount lipitor brand chloramphenicol for sale kamagra oral jelly canada online pharmacy uk artane buy celadrin mg comprar fosamax en argentina spironolactone uk nhs what are the side effects of benadryl overdose apotex plavix sanofi no prescription lozol cialis preisvergleich flagyl forte metronidazole obat apa alesse birth control missed pills nimotop australia pharmacy cheap buspar usa cvs minute clinic prescribe viagra azithromycin and alcohol kamagra uk buyer cabana pharmacies fl aspirin 81mg ec tablets flagyl online purchase purchase protonix in usa capoten without prescription canada lamisil limited india what does betnovate cream do allopurinol prescription medication sale augmentin zofran 4 mg tabletten can i order aceon no prescription in the usa buy depo provera no prescription lanoxin online without prescription cheap xenical 120 mg adderall online with prescription can i buy nitroglycerin cream over the counter max dose of baclofen oral dutas western australia nitroglycerin pas cher italie overnight erection packs sequel viagra how do you say live and let live in italian penegra in croatia non prescription dramamine lamictal orange starter pack dose order tamoxifen from canada without prescription can you crush prednisone pills avodart paypal does isoptin cause weight gain kamagra refills best pharmacy to order viagra where can i buy hoodia p57 frumil pharmacies aygestin 5 mg tablets rogaine 2 canada overnight delivery vegetal vigra fda is it illegal to order generic famvir 100 percent acai berry juice sominex for dogs buy benicar capsules order nootropil online brand cialis purchase taking prednisone and birth control pills what is zovirax used for what is desyrel for sleep buy dramamine in singapore elimite 40 mg dose terramycin for dogs and cats discount flea medications for dogs buy cialis no prescription overnight lipothin 10 mg imuran spain metformin to purphase without rescription acheter beconase aq pas cher ordering atacand canada what does zyprexa zydis do generic eulexin us ranitidine suppliers in india donde comprar lioresal en venezuela indian generics online fluoxetine atorvastatin vs simvastatin vs rosuvastatin diovan cost costco starlix costco is horde better than alliance how to use ashwagandha for weight gain triamterene online cheap my super pharmacy internal medicine alliance dr verbitsky buy ortho tri cyclen low cheap price can you get high off amitriptyline hydrochloride 10mg lotrisone india generic flomax over the counter tegretol tablets on line to buy dulcolax sublingual dosage where to buy bactrim ds minoxidil cheap trimox 100 mg what does prilosec otc look like nizoral drug in fr pharmacy can you get high on cleocin side effects of ponstel 250 mg terbinafine hydrochloride tablets desyrel doctors online prometrium without prescription medication american allies in the middle east buy zyprexa boots buy viagra professional lowest price metro pcs pay by check generic prilosec overnite shipping buy rumalaya forte 50 actonel online forum order bentyl online in usa generic seroquel names craigslist manchester all personals is viagra safe for heart patients clomid and nolvadex pct for test e cephalexin echeck canadian indocin tablet online generic lady era prescription solutions overland park ks fax number buy valtrex canada cheap female cialis 40 mg prednisone comprare chloromycetin paypal buy paroxetine quick zentel suspension zetia coupon code buy cialis soft singapore does lexapro have a generic equivalent philippines online pharmacy what category of drug is compazine best price nitroglycerin tadacip mg canada exelon 100mg buy canadian online pharmacy for antabuse buy proscar with mastercard generic levitra super active usa pharmacy side effects of cephalexin 500mg capsules is it safe to order betoptic sale betnovate buy cheap diclofenac pills overnight metoclopramide prescription order naprosyn online no prescription with a amex where to get rumalaya pct is there a generic for micardis nexium low cost harga allopurinol 100 mg tadalafil softtabs 20mg lloyds pharmacy branch locator el viagra para mujer aciphex delivery pharmacy fedex order clomid on line india prednisone for dogs side effects lethargy where can i buy amaryl will gabapentin 600 mg get you high growth of generics industry remains upbeat in canada k?b finasterid sandoz online viagra products in india wellbutrin and buspar forum nizoral uk companies only blopress low dose birth control kytril precio mexico buy propecia online from australia risperdal tablets dose zenegra medication side effects order estrogen pills online brand cialis pills can order kytril online biaxin 40mg is it illegal to purchase viagra online buy cheap online uk kamagra oral jelly mexican buy prescription zofran tamoxifen generics uk advair diskus 20mg tab canadian muscle and joint pain clinic order arimidex no prescription buy cheap fucidin cream used on cold sores antibiotic azithromycin uses fluoxetine shopping class action lawsuit merck propecia generic vardenafil reviews indocin discount cipro weight gain ebay cialis genericoflomax shortage 2012 where to buy dilantin in canada safely paroxetine discontinued cheap meds no script floxin low dose birth control estrace online pay paypal prednisone side effects dogs panting zyvox without inhibitor wellbutrin sr purchase in canada no prescription what is avalide 300 suhagra best online non prescription pharmacy side effects of antabuse what happens when drinking on metronidazole online pharmacy no prescription needed snovitra super power paxil tablets 150 mg viagra discreet shipping buy sildenafil citrate generic what does retino-a cream 0,025 mircette yellow pills trazodone prescription assistance bystolic 100mg tablet order motrin without rx prescription drug prices without insurance imuran roche precio argentina bactroban no prescription needed fake percocet from india innopran xl suppositories buy what is kytril used for blue pill with watson 540 on one side how to buy prandin in london online pharmacy crestor mentat over the counter live butterfly garden order caterpillars how much does lipitor cost per month what does crestor 40 mg look like xenical forum order viagra on the internet actoplus met discount medications no rx voveran sr online comprar amaryl original en madrid buy skelaxin paypal healthy diet for teenage male sumycin australia luvox shop net diovan hct side effects in women coreg coupons to buy maxalt in uk will cipro cause weight gain chloramphenicol drug class order albendazole 120 mg order lipitor no prescription needed elocon cream treat eczema cheap tretinoin 0,05 uk online pharmacy ephedraxin cheap lotrisone free delivery can asacol get you high purchase aspirin pills para q se usa cephalexin lasix online in canada how to take actos brand viagra tablets online viagra online fast shipping no prescription artane user reviews teva-hydrochlorothiazide 25 mg side effects alesse low dose contraceptives is levothroid and levothyroxine the same thing leather tricorn hats for sale colospa to buy in england brand viagra where to get quickest innopran xl viagra originale costo exelon without rx celexa depression medicine side effects como comprar risperdal para que se usa el medicamento cephalexin cost of levaquin glucophage tablets side effects toradol dose iv over the counter drugs similar to erection packs 1 fucidin 40 mg dose lipothin medicine online buy propranolol tablets online us online pharmacy no prescription cialis super active nitroglycerin prescription drug can you buy lipothin long term side effects of valtrex 500mg clarithromycin in late pregnancy what is acai berry good for you buy cordarone australia is it illegal to order generic clomid how to order furosemide online buying viagra online legal where to purchase furosemide buy cheap bentyl pills better than cialis sublingual who can prescribe clomid in australia side effects of methotrexate injections ectopic fucidin tablets side effects doxycycline 20 mg generic nome do viagra generico ems paxil generic available what is procardia xl forzest 20 mg tab fluoxetine noprescrition needed uk online pharmacy half price levitra plus amantadine discontinued no prescription haldol sale abg 100 pill street value india;s ranbaxy launches lipitor generic in canada how long does it take for coreg cr to work 100 mg singulair claritin coupons indian generics online tegretol maxaman usa sale what does the drug purinethol target lamictal xr 50 mg tablet buy lexapro 20mg no rx buy albenza 40 discount endep mg online tamoxifen purchase cefixime 200 mg tablet zenegra reviews and dosage lowest price haldol cialisgenerictadafil effects of prednisone in children lopid cholesterol medicine to buy zenegra in uk do all birth control pills work same american ginseng benefits women buy synthroid in bulk generic from vasodilan average cost of lamisil tramadol overnight fedex no prescription zanaflex 4 mg high where can i buy capoten canadian pharmacy online elavil buy levitra super active online at canada pharmacy online canadian pharmacy cipa buy luvox 80 mg online kamagra tablets wikipedia aygestin user reviews desyrel sold over counter how soon chlamydia symptoms in men cuanto cuesta el roacutan en mexico what is aciphex 20 mg for buy generic septilin online pharmaceutical press london doxycycline 10 mg paxil in india where can i get some diflucan buy periactin tablets uk prescription 4mg liv supplies discount code buy cialis online canada propranolol 100 mg generic exelon switzerland what is keppra unique hoodia over counter //--> cuanto viagra se puede tomar por dia purchasing atacand online craigslist londonderry uk paroxetine and alcohol interaction brand viagra order online order doxazosin drugs prescription
Home Articles Spotlight Blog Party Girl: Madame Alexander’s legacy turns 90 years old, and still going strong!
Party Girl: Madame Alexander’s legacy turns 90 years old, and still going strong!
Written by Stephanie Finnegan   
Wednesday, 08 May 2013 19:13
Miracle on 34th Street! The Madame Alexander Doll Company threw itself a birthday bash on April 30.
Madame Beatrice Alexander began her life as Bertha, but changed her first name to the more melodious moniker.
Beatrice Alexander set out to establish a doll factory in an age where very few women operated their own businesses. She was a woman in a man’s land.
Beatrice strikes a pose with two of her creations. She shows off both her femininity and her focus on excellence as she inspects this pair.
Madame Alexander is made into a doll for the company’s 90th anniversary. The doll shows off her personal style and demeanor.
The 90th Anniversary doll of Madame Alexander pays tribute to the famous photo that shows her inspecting her dolls.
In honor of the 90th anniversary, “Cissette” will be debuting in July.
The always darling, perennially popular “Wendy” is a vision in pink as she celebrates her company’s 90th milestone. Pink was Madame Alexander’s favorite color for suits and scarves.
The 75th anniversary of Madame Alexander’s doll company was chronicled in this book, which I was fortunate enough to have written.
Her work with interpreting the coronation of Queen Elizabeth II is the stuff of legends. She was tough and critical, making sure only the best carried her company’s name. Here she is overseeing the ladies in waiting.
92
93
Miracle on 34th Street! The Madame Alexander Doll Company threw itself a birthday bash on April 30.
01/12 
start stop bwd fwd











{besps_c}0|92.jpg|Part of the 2013 line that commemorates the 90th anniversary is this rendering of “Wendy” with the Tony Sarg marionettes.|{/besp
{besps_c}0|93.jpg|“McGuffey Ana” joins the dolls who have assembled to make the 2013 array an extra special one.|{/besp}

After hearing mounds of bad news over the past few weeks, it’s gratifying when a piece of cheerful information flits over the transom or, in more modern terms, arrives in one’s e-mail in-box. Such was the case when I received notification of Madame Alexander’s 90th anniversary celebration.

No, the esteemed Beatrice Alexander isn’t turning 90—the company’s founder passed away in 1990, at age 95. If she were still alive today, she’d be looking at 118 candles on her birthday cake.

It’s Madame Alexander’s baby—her company, her legacy—that has achieved the 90th-year milestone. And it’s quite an achievement, indeed.

Many businesses open and then quickly shutter their doors. The Alexander Doll Company, thriving and surviving through economic peaks and valleys, is a testament to American ingenuity and re-invention. Like Jay Gatsby—the millionaire literary protagonist who cloaked himself in myths and tales of grandeur—Beatrice Alexander did likewise. In fact her real birth name wasn’t Beatrice—it was Bertha. And she wasn’t a madame or any other form of royalty. She was simply a bright, driven, focused, and talented aspiring entrepreneur from Brooklyn.

If her life story were going to be cast, she’d be more likely played by Barbra Streisand than Maggie Smith. Despite positioning herself as a titled, regal woman—a dweller of Downton Abbey, if you will—Beatrice Alexander was feisty, gutsy, and hardworking. She didn’t inherit her wealth and social standing; she fought and scrabbled for every penny and every gala invitation.

Over the years, the Alexander Doll Company has ceased being a family-owned enterprise, but the company continues to honor Madame’s vision and versatility. A genius at licensing and merchandising, Beatrice’s keen eye for “the next best thing” led her company to greatness in turning icons of the stage and screen into play dolls. She even indulged her passion for pomp and circumstance by giving Queen Elizabeth II’s coronation the divine doll treatment.

When the company was turning 75 years old—I can’t believe this was 15 years ago—I had the grand privilege of writing the definitive book on Alexander’s life and times. It was an honor to immerse myself in her correspondence, business calendars, and family photos. I had the chance to meet members of her family and talk on the phone with key members of her staff. It was a heady and uplifting experience.

Learning about Beatrice Alexander—her flaws and her strength, her foibles and her victories—I realized that she was a woman who did not let other people’s expectations and rejections stand in her way. She never allowed another person’s definition of who she was to determine what she would achieve or where she would arrive in life. Whether it was a Manhattan townhouse or a Palm Beach estate, she adored the life of luxury. She enjoyed indulging herself and didn’t deprive herself of material comforts.

Her personal credo was that she worked extremely hard and therefore deserved to pamper and reward herself. And she saw her creations the same way. Madame viewed her dolls as a status symbol. If a businessman achieved stature at his company, he could buy his daughters an Alexander doll at Christmastime. Her dolls were among the best and would be bought by the best. (I’m sure that the fictional Don Draper from “Mad Men” purchased many an Alexander “Wendy” or “Cissy” for daughter Sally.)

Some might see that selectiveness or commercial elitism as a form of marketing snobbery, but it paid off for the self-proclaimed aristocrat. By making sure that her dolls were carried by superior department stores, were stocked on the “better store” shelves, and were sought after by the wives of doctors, lawyers, bankers, and other professionals, she cultivated a legacy. She built a solid-gold reputation and lifted herself as an industrial force to be reckoned with. (Hmmm, maybe she was more Maggie Smith than Streisand!)

And in her Harlem factory, where all her original dolls were made in America, she manufactured more than just playthings. She manufactured an American Legend.

Today, the company’s offices have moved downtown. Their real estate has changed hands, and their corporate board has bid farewell to some folks and have welcomed others into key, strategic positions.

But through it all, the powers-that-be at Madame Alexander continue to follow in the high-heeled pumps of a very straightforward, very straight-shooting woman. One of her colleagues told me over the phone that “Beatrice was a very dignified lady. She always carried herself like a lady. But you knew that when push came to shove, she could be a broad! And that’s why people loved and feared her. She was a helluva woman.”

Happy 90th Anniversary to her company and to the fashionable and exquisite work that they are doing today. I hope their 2013 line is a helluva good one!

Trackback(0)

TrackBack URI for this entry

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

busy