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Home Articles News & Notes News&Notes DOLLS, Doll Reader magazines merge
DOLLS, Doll Reader magazines merge


The two premiere publications covering doll collecting, DOLLS and Doll Reader, will merge into oneDL-DLR-HD-Covers title in 2012 published under the name DOLLS by Jones Publishing. The deal was announced Jan. 27 at the Debut of Dolls and DOTY Awards Banquet during the IDEX trade show in Orlando, Fla. Jones Publishing also presented its Lifetime Achievement award to Maggie Iacono at the same event.

DOLLS and Doll Reader's sister publications, Teddy Bear Review and Teddy Bear & Friends, will also merge this year. Jones Publishing will retain the title Teddy Bear & Friends but increase the magazine's frequency to TBR's bimonthly schedule.

"By working collaboratively with our industry partners, we know that we can help make the industry stronger," said IDEX Vice President Susan Fitzgerald. "This new merger will allow us to reach more people and, in turn, grow the publications and their content. We believe this will also help to develop and expand IDEX, which remains the leading industry show."

DOLLS Publisher Carie Ferg agreed, saying "Uniting two great, long-standing doll magazines into one dynamic title, as well as partnering with IDEX, presents us with a terrific opportunity to use the combined strengths of Jones Publishing and Madavor Media to grow the industry."

The new DOLLS magazine will be sent to both DOLLS and Doll Reader subscribers beginning with the March 2012 issue, which mails Feb. 2. This issue features a sneak peek at what dollmakers have planned for this year. The new combined magazine will continue to feature fan-favorite columns and features from Doll Reader on a regular basis, including patterns by Marsha Olson and Antique Q&A by Jan Foulke, and well as DOLLS' readers favorites.

The big change will come for Haute Doll, which has appeared for the past year as a special section with a flip cover in Doll Reader. With the merger DOLLS will move from 10 issues to a monthly publishing schedule, with one special-focus issue every quarter appearing as DOLLS Presents: Haute Doll, entirely devoted to high-fashion and ball-jointed dolls. The regular issues of DOLLS won't neglect popular fashion dolls and BJDs, but the content will remain suitable for all ages, while Haute Doll specials will venture into edgier fashion and ball-jointed doll releases.

Doll Reader subscribers will have the remaining issues of their subscription applied to DOLLS; readers who subscribe to both magazines will have their DOLLS subscription extended by the number of issues remaining on their Doll Reader subscription. An FAQ is posted on the DOLLS website,, to answer questions about the merger, and Jones Publishing has issued an invitation to readers to send feedback, suggestions, and additional questions to DOLLS staff. Contact information and links are posted on the DOLLS website under the "Contact Us" link at the top of the home page.

Jones Publishing and DOLLS magazine have committed to have a strong presence at IDEX, which will continue to be owned and managed by Madavor Media. Look for some exciting events sponsored by Jones at the 2013 IDEX show, including the presentation of the 2013 Lifetime Achievement Award!


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You can find subscription information at; for addresses in Canada and Mexico, there's an addition $20 postage charge for print subscriptions, and an extra $30 postage for addresses outside North America.

If you're outside the U.S. and are comfortable with viewing the magazine through your web browser, then our digital-only option might work better for you.
Joyce Greenholdt, DOLLS editor , August 08, 2012 | url
Is the new "Dolls" magazine available in the UK? Do you have a subscription service. If so, coould you please send me details. Thank you.
Mildred Simpson , August 07, 2012
would like to sell my things. Have a whole shop with molds, wigs,eyes,shoes,and all it takes to put them together, plus four kilns.
vanbelle , April 20, 2012 | url
To: All Doll & Teddy Bear Artists, Collectors and Dealers

If you have not heard, you will shortly. Four of the major doll and teddy bear magazines are merging this year. Teddy Bear & Friends and Teddy Bear Review will merge. Also, Doll Reader and DOLLS will merge. It is time for all of us to stop shouting from the sideline that something needs to be done to turn around the doll and teddy bear world. We need to step off the curb and join the parade to do something about it. No one is going to come to our rescue. This is not a movie. We are the only ones that can do something about it.

The antique collectable world has the auction houses, price guides and their own publications to promote their dolls and teddy bears. The major doll and teddy bear manufacturers have huge advertising budgets to promote their contemporary collectable world. However, the doll and teddy bear artists, dealers, and show organizers have very few publications to promote their world. Four of those publications will now be down to two. It is time that we support the merging publications as much as possible, whether it be through advertising, subscriptions, article and picture submissions, creating links to their websites, or promoting the magazines with your customers and friends. Magazine subscriptions make great gifts, door prizes, and raffle donations. The price is a bargain compared to the alternatives. We are confident that if conditions improve enough for the magazines, we will see improvements in their publications that will benefit all of us. We hope that in return the magazines will not only be more open to suggestions from the artists, collectors and dealers but actually implement as many of their suggestions as possible.

It is beyond the point of just pointing fingers, as we need to accept the fact that there are forces at work that cannot be changed. It is now all about survival by stopping the retreat and taking a stand. When any industry suffers from the economy or reduced demand, one of the two strategies is to gain a larger share of the competitors’ markets, and those markets are made up of a lot of other types of collectables and art forms out there. The other strategy is to merge efforts, as the magazines have done. We also need to stop thinking as individuals with concerns only about our shop, our show, our sales table, our website, our customers, and our troubles. If each of the major peer groups within the doll and teddy bear world would think and act as one collective force, the synergy of the parts could far exceed the power of the whole. We intend to do our share to make a difference. We hope you will join us. Our first task is to support these merging magazines in any way possible.

Sincerely yours,

Susan & Terence Quinlan
Susan Quinlan Doll & Teddy Bear Museum
(805) 687-8901
Susan & Terence Quinlan , January 31, 2012 | url

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