|Barbie v. Bratz|
|Written by Heidi Heideman|
|Friday, 05 December 2008 23:11|
The wildly popular Bratz doll debuted in 2001 and became an immediate success, and incidentally, a fierce competitor with Mattelâ€™s perennial classic Barbie dolls. From 2001 to 2008, the Bratz not only stole the hearts of little girls around the world but a great deal of market-share from Barbie as well.
In the midst of this vinyl catfight, Mattel claimed that the Bratz were indeed the intellectual property of Mattelâ€”not MGAâ€”because the designer who developed the initial Bratz line, Carter Bryant, had done so while he was employed by Mattel.Â Â Â
Earlier this year, a California jury ruled that Mattelâ€™s assertion was correct and awarded it $10 million dollars for copyright infringement and upward of $90 million for breach of contract.
MGA has counter-sued Mattel and plans to appeal the courtâ€™s ruling.
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