|Barbie v. Bratz|
|Written by Heidi Heideman|
|Friday, 05 December 2008 23:11|
The wildly popular Bratz doll debuted in 2001 and became an immediate success, and incidentally, a fierce competitor with Mattel’s perennial classic Barbie dolls. From 2001 to 2008, the Bratz not only stole the hearts of little girls around the world but a great deal of market-share from Barbie as well.
In the midst of this vinyl catfight, Mattel claimed that the Bratz were indeed the intellectual property of Mattel—not MGA—because the designer who developed the initial Bratz line, Carter Bryant, had done so while he was employed by Mattel.
Earlier this year, a California jury ruled that Mattel’s assertion was correct and awarded it $10 million dollars for copyright infringement and upward of $90 million for breach of contract.
MGA has counter-sued Mattel and plans to appeal the court’s ruling.
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