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Liv and Let Liv: A Happy Meal reveals some “heavy” food for thought.
livedollstogether_webZodiac signs are always a great pastime—on so many diner placemats, and on Chinese takeout menus, too, there are often charts that detail what birth year or birth month corresponds with what animal or mythological icon. Teenage girls love to uncover which emblem they are, and I suppose it is reassuring, and also quite rewarding, to think our fates are somehow recorded in the stars. It’s enlightening to see our lives as somehow full of universal significance, heavenly brilliance, and a hint of mysticism and magic.

For doll collectors, there is another way to see one’s self as a part of a greater whole. And it comes courtesy of www.Livworld.com. I experienced firsthand the branding of Liv after a jaunt to my local McDonald’s. Once a month, my kids are treated to a Happy Meal. The amazing thing is that they keep track of what the bonus toy is slated to be. I don’t know if it’s from TV advertising, playground word-of-mouth, or just some kind of psychic telepathy that only grammar-school children possess (“I see fed people”), but they unfailingly know what is in store for them at Mickey D’s.

After this latest excursion to the Golden Arches, my daughter wassophie upset because the Liv doll, which was supposed to be the girl’s special surprise, was replaced with a Pokémon action figure. Rather than a coolly accessorized teenage girl, my daughter ended up with some sort of white plastic hell-beast. I sincerely hope this swapping of the Daniela doll for the Oshawott demon will be her life’s greatest disappointment!

Carrying the box out to the car, I noticed that one of the panels of the Happy Meal had a juvenile version of the astrology chart. Instead of seeing if you were a Taurus or a Virgo, or a rat or an ox, this kid-friendly version encouraged you to see “Which Liv friend are you most like?”

There were five choices to select, and my daughter and son immediately wanted to weigh in on their inner Liv. (That’s a good thing about my 8-year-old son. He’s secure enough in his boyhood to want to uncover which plastic diva resides inside his soul!)

AlexisThe personality traits are all pretty broad and rather generic (Katie loves sports! Hayden loves animals! Alexis likes to shop!) but they immediately reminded me of the “Sex and the City” protagonists. How many magazine articles have I read over the past five years that encouraged me to liberate my inner Miranda, pamper my inner Charlotte, treat my inner Carrie to a shoe spree, and take my inner Samantha for an STD checkup? (Okay, I’m kidding about that last one.)

My daughter, Jane, who is 6, had a difficult time pinpointing which Liv doll she is most like. She couldhayden automatically discount the Sophie and Alexis dolls, because she detests shopping and hasn’t run a comb through her hair voluntarily since . . . well, since ever! She loved the attributes keyed into Hayden, Katie, and Daniela. (Daniela wants to be a musician when she grows up!) So, she melded all three names together to create “Kaydeniela.”

“That’s who I am,” she proudly boasted.

Honestly, that simple declaration impressed me to no end. How fabulous to see a series of possibilities, and rather than wrangle over which one to pursue, just seize them all. We were leaving a fast-food franchise, and we stumbled upon a philosophical “fork in the road.” Jane grabbed the fork, the spoon, and the knife and gobbled the question up with gusto.

katieI think that’s what is so appealing about the Liv dolls and all of these new play pals for little girls that come with storylines and backstories. Children are able to see that they are part of a larger group; but within that group, each person (or doll) has her own nuances, her own special charms, her own preferences, and her own charisma.

Being surrounded by two little children who are just setting out on the voyages of their life, I am always aware of how rough the seas will be as they travel from home and make their way in the world. I want the best for them, and I want them to have the faith that they can do and be anything they want.

When I was a child, my dolls were either babies or teenage girls. Case closed. There were no storylines or plot twists or insights into what made them click. Perhaps the fact that they were such blank slates encouraged me to use my imagination to the nth degree. A true bookworm and a dreamy-eyed little girl, I acted out all of my inner fantasies and musings with my dolls. They were my troupe of performers—the original “Not Ready for Primetime” players.

I think the reliance on my own inner world led me into the career path of writing and word crafting. It’s what I loved to do back then, anddaniela still love to do to this day.

Would I have wanted to own a doll who desired to be a writer when she grew up? A doll who came with her own parochial school uniform, tiny typewriter (this is pre computers, folks), a pet cat, and a starry-eyed sense of having the future at her feet? Darn tootin’, I would have!

livfivedollsSadly, though, I came of age during a time when the dolls weren’t so personalized (on a mass-produced level, ironically). There weren’t dolls that had relationships and friendships and partnerships: associations that could rival the many subplots of “General Hospital” or “All My Children.”

Today, I get to see my children interact with dolls that hold a hint of where they may be heading in life. If you choose the Sophie doll, that doesn’t guarantee you’ll be a hairstylist when you grow up. Nor does the purchase of a Hayden mean you’re going to be a zoologist or a veterinarian. But these dolls do give a clue as to what is percolating inside the mind of your kindergartener or third-grader.

And in a world where texts and tweets fly at us at the speed of light, it’s gratifying to know that we can pick up on the messages our children are sending us via a leisurely old-fashioned game of dolls and make-believe.

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It's nice that children can still get toys with their Happy Meals. That might not last much longer. Is that the next wave of collectibles? Happy Meal toys from the good old days?smilies/cry.gif
Maureen , June 24, 2011
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I will never look at a Happy Meal the same way again. I guess all the little things in life add up to painting our huge life picture. I really loved how something so ordinary can mean so much more. Thank you for sharing it with us.
Bette , June 23, 2011

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Latest Articles from News & Notes

One World Doll Project, Tonner Doll Company merge to become Tonner One World

One World Holdings, Inc. and Tonner Doll Company, Inc., announced Dec. 3, 2015, that their Boards of Directors have approved a definitive agreement for One World Holdings' subsidiary, The One World Doll Project, to merge with Tonner Doll. The agreement was entered into Dec. 2. Following the closing of the merger, the combined business will change its name to Tonner One World.

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Very informative article. I am happy for Tonner Doll and hope that their new venture enables them to continue creating beautiful dolls.
Terri Gold , December 05, 2015 | url

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2015 DOLLS Awards Industry's Choice winners announced

The 2015 DOLLS Awards of Excellence Industry’s Choice winners (DAEs, also called the Diamond Awards) were announced at the International Doll & Teddy Bear Show in Asheville, N.C., June 6. The Industry's Choice winners will go on to become the nominee's in the Public's Choice voting, set to begin in late June.

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Jones Publishing Lifetime Achievement Award Winners

The Jones Publishing Lifetime Achievement Award is bestowed upon one recipient per year. This award was created in 2002 in conjunction with the 100th anniversary of the introduction of the teddy bear, with the first recipient being Steiff, a German-based plush toy company known for its high quality and prices.

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BLACKALL ASSOCIATES INC. 
ANNOUNCING Winner of the Summer Heat Photo Contest

August 8, 2014 - Blackall Associates Inc. is proud to announce the winner of its Summer Heat Photo Contest. The contest drew entries from around the world. Masterpiece Doll collectors sent in a special photo showing how their Masterpiece Dolls were enjoying the summer heat. 

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i have very old magazines need to sell them before something happens to them
margie , December 20, 2014
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i really like all the barbie balack dress, can i ask question can i buy this, because its all out in the market now here in the philippines, can you help me please im a big fan of thiss dolls
mark christian paul l. carigma , December 16, 2014 | url

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