| Green Day: Barbie’s money making vs. Greenpeace’s fist shaking |
| Written by Stephanie Finnegan |
| Thursday, 09 June 2011 13:41 |
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Some weeks it’s not my decision what to blog about, because the Big Twitter Universe is pushing a column and a conclusion in my On Tuesday, June 7, protesters scaled the Mattel Corporate Headquarters in El Segundo, California, and unfurled a huge poster slamming the toy giant for its unfriendly eco ways. The main allegation: Mattel is buying paper from APP, which Greenpeace charges is a company hell-bent on profit at the expense of rampant destruction in Indonesia. The pink-and-blue sign showed a frowning Ken, who declares, “Barbie, it’s over. I don’t date girls that are into deforestation.” The protest against Mattel and its environmentally “suspect” ways received lots of press
When Greenpeace was asked to explain why they are targeting Mattel as the central villain in their onslaught, a spokesperson explained how Mattel has a huge social media presence, has millions of Facebook fans, and is followed by a huge number of folks on Twitter. (More than Anthony Weiner, but not as many as Charlie Sheen.) In other words, Greenpeace is picking on Mattel because it is the most successful name in the toy market. If you’re going to kick up a fuss in the cyber schoolyard, you might as well aim for the biggest player. Plus, when it’s all said and done, Barbie equals a lot of toy sales around the world, which means a lot of cash flow and a lot of revenue. This is a matter of greenbacks versus Green. I must admit that I never stopped to consider what was the source of my Landmark Barbie or Monster High packaging (though the With the world following an unshaven and shambling Charlie Sheen via his Twitter account and his homemade YouTube ramblings, and disgraced Congressman Anthony Weiner becoming the latest poster boy for middle-aged men behaving badly, it’s quite apparent that you can capture a news cycle for days, weeks, and months without even having to put on a pair of pants. (Check out the Weiner shots.) For all its teeth gnashing and hair pulling about the practices of Mattel, I wonder how much was about the deforestation and how much was about getting onto the local news stations in a splashy, over-the-top way. Greenpeace should borrow a page from PETA, which has grown incredibly media savvy regarding its stance against what they label as animal cruelty. PETA has drafted the services of famous celebrities who gladly make videos, provide voiceovers, and pose for anti-fashion layouts on behalf of the animal activist group. PETA gets its point across these days by crafting videos that go viral and pushing their platform so hard that the press comes to them. It’s not the other way around. PETA never has to take to the streets at the drop of a fur-trimmed hat anymore. They have learned to send out their musings and manifestos in a totally cyber/networked way. http://www.youtube.com/watch?v=Txa-XcrVpvQ Greenpeace has their video, too, but they had to go “old school” to get the news out about it. I do hope that Mattel does change its packaging, but not because Greenpeace has cowered them into doing so. (Isn’t there anti-bullying laws in California?) I hope they do it because it seems unnecessary to be buying brand-new paper from an Asian paper mill (APP stands for Asia Pulp and Paper.) Most of Mattel’s doll manufacturing is done overseas in China, and there is a vast amount of rubbish and trash generated there every day. Why buy the paper when there are tons and tons of disposed-of goods waiting to be recycled? Surely, a deal can be worked out where Mattel is permitted to harvest all that cast-off junk to make it into totally recycled, reused, and rebranded boxes. Plus, if Mattel does the PR behind this repackaging with just the right amount of fanfare and fancy footwork, collectors will never throw those boxes away. We all know collectors have a hard time letting anything go—especially the boxes! So, Greenpeace, even if Mattel has been naughty in the past with its APP purchasing, a healthy number of its consumers have not littered the earth with the questionable boxes. I can guarantee you, as far as the adult Mattel shopper goes, those boxes are sitting on shelves around the world, not being discarded, and not clogging up landfills. Turn your wrath to APP and demand more reforestation, and clamor for more of their profits to be put back into the ground to grow more trees. Leave Barbie and Ken alone. Sheesh, those two crazy kids just got back together again over Valentine’s Day. Please don’t shake their family tree! (And, by the way, I hope the poster you unfurled wasn’t made with any toxic dyes, printed on eco-unfriendly canvas, and depleted cash that could have been used to plant more trees. Just saying.)
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Arobics Barbie Is SOOOOOOOO 1977....
Why not? who Wants A Person with speedos on to save the rainforest? Not Me!!!! ...
Green peace is a joke. They came to Seattle a few years ago and several people were killed in the downtown because of the riots they started. Have you ever noticed what the "green peace" movers look like? At this riot, and because Seattle is so liberal as like California, the law did nothing but watch a young man be killed. They (the mayors office) were afraid it would lead to a natioanl matter.
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This story didn’t make news on the East Coast (we were way too consumed with Mr. Weiner here)…but, no matter….. I stopped donating to Greenpeace years ago, for several reasons. First, as you correctly mentioned in your article, they use their moral superiority complex to expend large amounts of fossil fuel to stage their protests. Secondly, they frequently break the law by throwing a “peaceful protest” that often puts their members and law enforcement personnel in serious danger…their stunts are often not harmless. Third, they are intimidated and don’t stage protests against countries where environmental damage isn’t a national agenda, and far exceeds the damage Americans inflict on the environment. When they try to solicit donations from me, I tell them to take an environmentally friendly WALK!
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An interesting article thanks, I'd missed this news story until now, so thanks for sharing and the intelligent and entertaining debate
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A thought provoking article, and this is the first I've heard of this story, so thanks for sharing
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